Send banner ads to key households with unprecedented precision. By matching a physical address to a specific IP with extreme precision, IP Targeting becomes a secret weapon for political campaigns. That means registered Democrats, Republicans, and independents can all receive tailored messaging that is verified and based on empirical data, not online cookies or “predictive models”.
Traditional media can be inefficient. Because media markets do not follow state or gerrymandered borders, political campaigns end up with impressions wasted on people who are not likely voters in their races. With up to 80% of traditional advertising failing to reach your target audience, consider how much money you could save by getting the right message in front of the right people at the right time.
Digital delivery enables a much higher contact frequency than direct mail, TV, radio or print.* Ads shown as examples, not endorsements.
Ip-backed campaigns are 50 to 100 times more targeted then television, 6 to 60 times more effective than other online ads, and have an average click-through rate (CTR) 3.2 times higher than industry averages.
Reach Your Party
With IP targeting based on voter databases, you can specifically reach out to members of your own party. We can scrub your data with proprietary technology to deliver display advertisements to these targeted voter households.
Reach Your Supporters
Get out the vote (GOTV) campaigns in a digital space are a great way to engage with your voters. IP targeting can ensure that you’re reaching specific households that you know support your campaign.
Target By Interest
Contact specific voter groups by demographics, such as income, language or interest. Tailor and target your advertising messaging to each individual audience for greater impact and response.